(Perfect) Promotion and Marketing

Do you have $10,000,000 to promote your book? No? How about $1,000,000? A big budget is certainly one way to hit all your target markets and get the recognition for your work that you feel you so richly deserve. The problem is, will you EVER recoup that investment? I know working from a limited budget (and even more limited time) means I have to really think about what I’m going to try next. So what avenues are available to we authors? FREE PROMOTION I actually hesitate to use the word ‘Free’ because there always seems to be a cost of some kind. That cost might be time, it might be doing someone else a favor or it might even be […]

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Regrouping the Troops

I am constantly guilty of taking on too many projects. My wife hears about my latest project addition and shakes her head (in sorrow and disbelief, I think). Occassionally, my rational mind kicks in and points out the volume of work I have placed onto my plate. When that happens, there is often a reckoning within my own head. What have I done? Am I crazy or merely stupid? What was I thinking? These thoughts are often accompanied by worries that I will let someone else down. I won’t meet my deadlines. My work won’t be up to snuff. In my head, those are all legitimate concerns. Perhaps I focus too much on them, but they are important. For me, […]

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Plotting and Writing a (Perfect) Novel

I’ve thought a lot about how to approach this post. I mean, what IS a perfect novel anyway. And perhaps that is the point. There really is no such thing. One person’s masterpiece may be unreadable by another person. That also raises the question, “Should a writer simply be trying to write the novel everyone wants?” To that question, I guess I can only say, why not, but then, who is Everyone? We all want success so why not write something that will be popular? The thing is, while I am able to write in multiple genres, the trick for me is to actually CARE about the story I’m writing. If I don’t have some sort of connection to it, I […]

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