Know Thyself – Steps to Creating a Brand

I have been trying to create a “Michell Plested” brand for some time now. To date, that has included being active on social media, having a website and a podcast. It has also included the several books I now have available. But yesterday when I asked the question on Twitter what else I should do, @KevinWohler asked me who I was. He wasn’t asking the question as in, “Who are you? I have never met nor heard of you.” Instead, he was asking, “Who do you think you are and how do you want people to perceive you?” This is when I admit that I am lousy at self-evaluation and even worse at seeing myself through any lens other than […]

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(Perfect) Promotion and Marketing

Do you have $10,000,000 to promote your book? No? How about $1,000,000? A big budget is certainly one way to hit all your target markets and get the recognition for your work that you feel you so richly deserve. The problem is, will you EVER recoup that investment? I know working from a limited budget (and even more limited time) means I have to really think about what I’m going to try next. So what avenues are available to we authors? FREE PROMOTION I actually hesitate to use the word ‘Free’ because there always seems to be a cost of some kind. That cost might be time, it might be doing someone else a favor or it might even be […]

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