Know Thyself – Steps to Creating a Brand

I have been trying to create a “Michell Plested” brand for some time now. To date, that has included being active on social media, having a website and a podcast. It has also included the several books I now have available. But yesterday when I asked the question on Twitter … Continue reading


(Perfect) Promotion and Marketing

Do you have $10,000,000 to promote your book? No? How about $1,000,000? A big budget is certainly one way to hit all your target markets and get the recognition for your work that you feel you so richly deserve. The problem is, will you EVER recoup that investment? I know … Continue reading

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