Know Thyself – Steps to Creating a Brand

I have been trying to create a “Michell Plested” brand for some time now. To date, that has included being active on social media, having a website and a podcast. It has also included the several books I now have available. But yesterday when I asked the question on Twitter what else I should do, @KevinWohler asked me who I was. He wasn’t asking the question as in, “Who are you? I have never met nor heard of you.” Instead, he was asking, “Who do you think you are and how do you want people to perceive you?” This is when I admit that I am lousy at self-evaluation and even worse at seeing myself through any lens other than […]

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