Posts Tagged ‘self publishing’

I was very fortunate to attend a brand new Convention for Writers and Readers here in Calgary called “When Words Collide” a week ago. The convention had several VIP guests including Robert J Sawyer who agreed to be interviewed for the show. He talks about marketing and promotion in the Tips and Typos section.

I also interviewed Marc Johnson. Marc is a self-published fantasy author living in the Bay area. He talks about why he made the decision to self-publish and how he is treating his writing as a business.

Both authors talk about something I found very interesting and that is, knowing your market and targeting it. It’s an important lesson for me and one I think all authors need to hear.

I hope you enjoy the show.

Show Notes

00:00 — Opening – Get Published Episode 64 – Know Your Audience

  • Everything has to start somewhere and this is the start of “Get Published”

00:14 — Introduction – Get Published Episode 64 – Know Your Audience

Welcome to the show.

01:06 — Promo – V for Vertigo

01:43— Tips and Typos – Get Published Episode 64 – Know Your Audience (continued)

  • Michell talks to Robert J. Sawyer about marketing, promotion and knowing your audience.
  • Email feedback at getpublishedpodcast dot com with your comments

13:40 - Promo - Flying Island Press

14:24 — Get Published Episode 64 – Know Your Audience (continued)

Marc Johnson talks about writing, podcasting, eBooks and self-publishing among many other topics.

47:37 - Promo - The Ministry of Peculiar Occurrences

48:38 — Closing

Thank you for listening.

Websites mentioned in this episode:

Marc Johnson - http://www.marcanthonyjohnson.com/

V for Vertigo - http://johnmierau.wordpress.com/category/podcast-teardown/

Flying Island Press - http://flyingislandpress.com/

The Ministry of Peculiar Occurrences - http://www.ministryofpeculiaroccurrences.com/

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John Mierau is a wordsmith, a story teller, a scifi and fantasy hack not to mention, first and foremost, a family man. He is also a fellow Canadian podcaster and, as far as the Parsec awards are concerned, one of my main competitors. He is also a great person to talk to and I am honoured to have him on my show.

I also talk about doing guest posts and the value of it to both the post writer and the site owner.

I hope you enjoy the show.

Show Notes

00:00 — Opening – Get Published Episode 63 – John Mierau, Creative Force

  • Everything has to start somewhere and this is the start of “Get Published”

00:14 — Introduction – Get Published Episode 63 – John Mierau, Creative Force

Welcome to the show.

01:51 — Promo – Podcast Teardown

02:32— Tips and Typos – Get Published Episode 63 – John Mierau, Creative Force (continued)

  • Michell talks about the value of doing Guest Blog Posts.
  • Email feedback at getpublishedpodcast dot com with your comments

05:27 - Promo - The Ministry of Peculiar Occurrences

06:12 — Get Published Episode 63 – John Mierau, Creative Force (continued)

John Mierau talks about writing, podcasting, eBooks and self-publishing among many other topics.

51:46 - Promo - The Ministry of Peculiar Occurrences

52:47 — Closing

Thank you for listening.

Websites mentioned in this episode:

John Mierau - http://johnmierau.wordpress.com/

Podcast Teardown - http://johnmierau.wordpress.com/category/podcast-teardown/

Flying Island Press - http://flyingislandpress.com/

The Ministry of Peculiar Occurrences - http://www.ministryofpeculiaroccurrences.com/

 

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As you probably know, I’ve been working towards the goal of getting published for several years now. Last year I had some success with my short stories, managing to get three of them accepted by various e-magazines and digital sites. That success only encouraged me to work harder to get my books in front of publishers to try and get them published as well.

Then, in October, I received my first book contract for my YA Superhero novel, “Mik Murdoch, Boy Superhero”. The book is the first in what I expect to be a six-book series. I was (and still am) very excited about this development, but, as I have said many, many times, publishing is slow. I know where in the queue it sits for revisions and I know when the deadline is for the cover-art. I also know it probably won’t be available until Spring 2012.

That is the way of the industry, especially with smaller presses that have limited resources. I have no complaints and I cannot wait to get going on the process.

There have been additional developments in my quest to make my books available. A few months ago I decided to self-publish another YA book of mine. It was my thought that I could get the books to cross-promote each other and I would get another kind of publishing experience.

And let me tell you, it has really driven home why the publishing industry moves slowly.

Let me walk you through the process:

  1. Finish manuscript and proof it and revise it until you think you have something good. Luckily, I was already at this point when I made the decision to self-publish. As some of you know, the question of when to stop revising and move on to step two is a bit of an arcane art. Set a deadline.
  2. Get you manuscript in front of beta readers for critique and comment. I think this is a key step and can be accomplished in a couple ways: have trusted people who you know will give you an honest assessment of your work or use a community like Critters.org. In either case, be prepared to wait… and wait some more. You will not get as many responses back as you might expect, so use a bit of a shotgun approach. If you think you need three critiques, get six people to read your work. Set deadlines.
  3. Start looking at cover-art and who or where you will acquire it. If you are asking someone to create it especially for your book, get them working on it immediately. Set deadlines.
  4. Start researching how you are going to publish the book and with what service. There are many to chose from: Lulu.com, Createspace, Smashwords and a host of others, both good and bad. When you know how you are moving forward, understand the potential pitfalls and advantages of your decision. Set deadline to finish research.
  5. Take all the comments from your beta readers and make the necessary changes to your book. This can be extremely time-consuming, so be prepared. Oh yeah, and set a deadline for the edits to be complete.
  6. Take the finished pieces of cover-art and book and, using the templates provided by your service of choice, layout your book. Yes, you guessed it, set a deadline for completion of this step.
  7. Do quality control of the book. Each eVersion has its own gotchas and you should get an ARC (Advanced Reader Copy) of your print book. Spend the time necessary to go over each with a fine-toothed comb to remove any mistakes you may find. Unless, of course, you don’t care about the quality of the book. Set a deadline.
  8. Release book. Set a deadline.

You couldn’t help but notice “set a deadline” in each step. That’s because this must be treated as a project and projects need deadlines. Without them, it will never get finished. People will never give their pieces the attention required and you will have other things get in the way. Also, don’t be too disappointed if your release date slides a little. In my case, I had hoped to release the book May 20th. It is now June 18th and the book is still under construction. My new release date is July 8th. I might be able to beat that, but that is my release deadline.

You should note, that none of the steps above include marketing and promotion. Those are key to selling your book and should be underway as soon as you have your plan in place. That way, you have some hope of selling your book once it is finished. But that is another project altogether.

The big lesson learned here? Publishing is slow, regardless of whether you do it yourself or have an actual publisher do it for you. Once you realize that, you will sleep better at night.

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